{"id":4994,"date":"2026-06-10T17:19:44","date_gmt":"2026-06-10T14:19:44","guid":{"rendered":"https:\/\/aesinn.com\/ppwr-nedir-ab-ambalaj-tuzugu\/"},"modified":"2026-06-10T17:19:44","modified_gmt":"2026-06-10T14:19:44","slug":"ppwr-nedir-ab-ambalaj-tuzugu","status":"publish","type":"post","link":"https:\/\/aesinn.com\/en\/ppwr-nedir-ab-ambalaj-tuzugu\/","title":{"rendered":"What is PPWR? When does the EU Packaging and Packaging Waste Regulation come into force?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avrupa Birli\u011fi pazar\u0131na \u00fcr\u00fcn g\u00f6nderen \u00fcreticiler i\u00e7in ambalaj kurallar\u0131 k\u00f6kl\u00fc bi\u00e7imde de\u011fi\u015fiyor. <strong>PPWR \u2014 Ambalaj ve Ambalaj At\u0131klar\u0131 T\u00fcz\u00fc\u011f\u00fc ((AB) 2025\/40)<\/strong>, AB genelinde ambalaj\u0131n tasar\u0131m\u0131ndan geri d\u00f6n\u00fc\u015f\u00fcm\u00fcne kadar t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc d\u00fczenliyor. Bu yaz\u0131da PPWR&#8217;nin ne oldu\u011funu, ne zaman uygulanaca\u011f\u0131n\u0131 ve T\u00fcrkiye&#8217;deki ihracat\u00e7\u0131lar\u0131 nas\u0131l etkiledi\u011fini a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPWR nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR (Packaging and Packaging Waste Regulation), eski Ambalaj ve Ambalaj At\u0131klar\u0131 Direktifi&#8217;nin (94\/62\/EC) yerini alan, AB genelinde <strong>do\u011frudan uygulanabilir<\/strong> bir t\u00fcz\u00fckt\u00fcr. Bir <em>direktif<\/em> \u00fcye devletlerin kendi mevzuat\u0131na aktarmas\u0131n\u0131 gerektirirken, bir <em>t\u00fcz\u00fck<\/em> t\u00fcm \u00fcye devletlerde ayn\u0131 \u015fekilde ve do\u011frudan y\u00fcr\u00fcrl\u00fcktedir. Bu, AB pazar\u0131na \u00fcr\u00fcn koyan herkes i\u00e7in tek ve ortak bir kural seti anlam\u0131na gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPWR ne zaman y\u00fcr\u00fcrl\u00fc\u011fe giriyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR 2025 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe girdi ve genel h\u00fck\u00fcmleri y\u00fcr\u00fcrl\u00fc\u011fe giri\u015finden yakla\u015f\u0131k 18 ay sonra, <strong>2026 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131ndan itibaren<\/strong> uygulanmaya ba\u015fl\u0131yor. T\u00fcz\u00fckteki bir\u00e7ok somut hedef ise kademeli tarihlerle, \u00f6zellikle <strong>2030<\/strong> ve sonras\u0131nda devreye giriyor. Bu nedenle firmalar\u0131n haz\u0131rl\u0131\u011fa erkenden ba\u015flamas\u0131 kritik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPWR&#8217;nin temel y\u00fck\u00fcml\u00fcl\u00fckleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik:<\/strong> 2030 itibar\u0131yla AB pazar\u0131ndaki t\u00fcm ambalajlar\u0131n tasar\u0131m gere\u011fi geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olmas\u0131.<\/li><li><strong>Asgari geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik:<\/strong> Plastik ambalajlarda belirli oranlarda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzeme kullan\u0131m\u0131 (2030 ve 2040 i\u00e7in kademeli hedefler).<\/li><li><strong>A\u015f\u0131r\u0131 ambalaj\u0131n \u00f6nlenmesi:<\/strong> Bo\u015fluk oran\u0131 s\u0131n\u0131rlar\u0131 ve gereksiz ambalaj katmanlar\u0131n\u0131n k\u0131s\u0131tlanmas\u0131 (\u00f6zellikle e-ticaret).<\/li><li><strong>Yeniden kullan\u0131m ve yeniden doldurma:<\/strong> Belirli ambalaj t\u00fcrleri i\u00e7in yeniden kullan\u0131m hedefleri.<\/li><li><strong>Etiketleme uyumu:<\/strong> Malzeme bile\u015fimi ve ayr\u0131 toplama i\u00e7in uyumla\u015ft\u0131r\u0131lm\u0131\u015f semboller.<\/li><li><strong>Baz\u0131 tek kullan\u0131ml\u0131k formatlar\u0131n k\u0131s\u0131tlanmas\u0131:<\/strong> Belirli tek kullan\u0131ml\u0131k plastik ambalajlara s\u0131n\u0131rlamalar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye&#8217;deki ihracat\u00e7\u0131lar\u0131 nas\u0131l etkiler?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR, ambalaj\u0131n <strong>men\u015feine de\u011fil, AB pazar\u0131na giri\u015fine<\/strong> ba\u011fl\u0131d\u0131r. Yani \u00fcr\u00fcn\u00fcn\u00fcz\u00fc T\u00fcrkiye&#8217;de \u00fcretip AB&#8217;ye g\u00f6nderiyorsan\u0131z, ambalaj\u0131n\u0131z PPWR gerekliliklerine tabidir. Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik ve etiketleme kurallar\u0131, \u00fcr\u00fcn pazara \u00e7\u0131kmadan \u00f6nce tasar\u0131m a\u015famas\u0131nda ele al\u0131nmal\u0131d\u0131r; aksi halde \u00fcr\u00fcn AB s\u0131n\u0131r\u0131nda reddedilme veya pazardan \u00e7ekilme riskiyle kar\u015f\u0131la\u015fabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambalaj ve etiketlerinizin PPWR ve di\u011fer AB gerekliliklerine uygunlu\u011funu ba\u011f\u0131ms\u0131z uzman g\u00f6z\u00fcyle de\u011ferlendirmek i\u00e7in:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aesinn.com\/uyum-denetim-due-diligence-danismanligi\/urun-ambalaj-etiketleme-uyum-analizi\/\">\u00dcr\u00fcn ve Ambalaj Etiketleme Uyum Analizi<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lgili konular: <a href=\"https:\/\/aesinn.com\/uyum-denetim-due-diligence-danismanligi\/dijital-urun-pasaportu-dpp\/\">Dijital \u00dcr\u00fcn Pasaportu (DPP)<\/a> ve <a href=\"https:\/\/aesinn.com\/uyum-denetim-due-diligence-danismanligi\/yasal-uyum-degerlendirmesi\/\">Yasal Uyum De\u011ferlendirmesi<\/a>. T\u00fcm hizmetler i\u00e7in <a href=\"https:\/\/aesinn.com\/uyum-denetim-due-diligence-danismanligi\/\">Uyum &amp; Due Diligence Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> sayfam\u0131za bakabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k Sorulan Sorular<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">PPWR bir direktif mi yoksa t\u00fcz\u00fck m\u00fc?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR bir t\u00fcz\u00fckt\u00fcr ((AB) 2025\/40); yani \u00fcye devletlerin ulusal mevzuata aktarmas\u0131 gerekmeden t\u00fcm AB genelinde do\u011frudan ve ayn\u0131 \u015fekilde uygulan\u0131r. Bu, eski Ambalaj Direktifi 94\/62\/EC&#8217;den temel fark\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PPWR ne zaman uygulanmaya ba\u015fl\u0131yor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR 2025&#8217;te y\u00fcr\u00fcrl\u00fc\u011fe girdi; genel h\u00fck\u00fcmleri 2026 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131ndan itibaren uygulanmaya ba\u015fl\u0131yor. Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik gibi bir\u00e7ok somut hedef ise 2030 ve sonras\u0131nda kademeli olarak devreye giriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PPWR T\u00fcrkiye&#8217;deki \u00fcreticileri etkiler mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Evet. PPWR, \u00fcr\u00fcn\u00fcn AB pazar\u0131na giri\u015fine ba\u011fl\u0131d\u0131r; ambalaj\u0131n nerede \u00fcretildi\u011fi \u00f6nemli de\u011fildir. AB&#8217;ye ihracat yapan T\u00fcrk \u00fcreticilerin ambalaj tasar\u0131m\u0131, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik ve etiketleme a\u00e7\u0131s\u0131ndan PPWR&#8217;ye uymas\u0131 gerekir.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"PPWR bir direktif mi yoksa t\u00fcz\u00fck m\u00fc?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PPWR bir t\u00fcz\u00fckt\u00fcr ((AB) 2025\/40); yani \u00fcye devletlerin ulusal mevzuata aktarmas\u0131 gerekmeden t\u00fcm AB genelinde do\u011frudan ve ayn\u0131 \u015fekilde uygulan\u0131r. 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AB'ye ihracat yapan T\u00fcrk \u00fcreticilerin ambalaj tasar\u0131m\u0131, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik ve etiketleme a\u00e7\u0131s\u0131ndan PPWR'ye uymas\u0131 gerekir.\"}}]}<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What is PPWR ((EU) 2025\/40), when does it enter into force and how does it affect exporters in T\u00fcrkiye? Key obligations of the EU packaging regulation.<\/p>","protected":false},"author":1,"featured_media":2568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"PPWR Nedir? AB Ambalaj ve Ambalaj At\u0131klar\u0131 T\u00fcz\u00fc\u011f\u00fc Ne Zaman Y\u00fcr\u00fcrl\u00fc\u011fe Giriyor? - AES Innovation","description":"PPWR ((AB) 2025\/40) nedir, ne zaman y\u00fcr\u00fcrl\u00fc\u011fe giriyor ve T\u00fcrkiye'deki ihracat\u00e7\u0131lar\u0131 nas\u0131l etkiliyor? AB ambalaj t\u00fcz\u00fc\u011f\u00fcn\u00fcn temel y\u00fck\u00fcml\u00fcl\u00fckleri."},"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-regulasyonlari-uyum"],"acf":[],"taxonomy_info":{"category":[{"value":36,"label":"AB Reg\u00fclasyonlar\u0131 ve Uyum"}]},"featured_image_src_large":["https:\/\/aesinn.com\/wp-content\/uploads\/aes-thumbnail.png",768,768,false],"author_info":{"display_name":"yonetim","author_link":"https:\/\/aesinn.com\/en\/author\/yonetim\/"},"comment_info":"","category_info":[{"term_id":36,"name":"AB Reg\u00fclasyonlar\u0131 ve Uyum","slug":"ab-regulasyonlari-uyum","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"Avrupa Birli\u011fi \u00fcr\u00fcn ve tedarik zinciri reg\u00fclasyonlar\u0131 (DPP\/ESPR, PPWR, CSDDD, EUDR) ve uyum s\u00fcre\u00e7leri hakk\u0131nda bilgilendirici i\u00e7erikler.","parent":0,"count":10,"filter":"raw","cat_ID":36,"category_count":10,"category_description":"Avrupa Birli\u011fi \u00fcr\u00fcn ve tedarik zinciri reg\u00fclasyonlar\u0131 (DPP\/ESPR, PPWR, CSDDD, EUDR) ve uyum s\u00fcre\u00e7leri hakk\u0131nda bilgilendirici i\u00e7erikler.","cat_name":"AB Reg\u00fclasyonlar\u0131 ve Uyum","category_nicename":"ab-regulasyonlari-uyum","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/posts\/4994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/comments?post=4994"}],"version-history":[{"count":0,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/posts\/4994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/media\/2568"}],"wp:attachment":[{"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/media?parent=4994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/categories?post=4994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aesinn.com\/en\/wp-json\/wp\/v2\/tags?post=4994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}